The short answer - whatever makes you feel FABULOUS!
You want to look and feel like the best version of yourself in your photos.
Now for the slightly longer answer ...
Not all fabrics photograph equally under flash. Natural fibres such as cotton, linen or wool are best. Synthetic fibres can reflect the light in unexpected ways giving a shine or moiré. The same is true for tight patterns like pinstripes, sometimes even denim.
If in doubt, plain fabrics are best. The eye will go to the brightest and boldest parts of the image first - so if that is your clothes, that will be you (in a group).
Loud patterns, red and big words/graphics are best avoided if you can, or with the knowledge that they will be attention grabbers!
I always recommend laying out the clothes you plan for everyone to wear (including shoes) all together and seeing if they compliment one another, You don't need to match, but there shouldn't be any pieces in the mix that clash or really stand out compared to everyone else.
Think about the location or backdrop you will be photographed against as well when selecting your outfits and take inspiration from that.
If you are going to the beach think, sky, water, sand, there's the chance you could get wet. Do you want pants you can roll up to play at the water's edge? Perhaps you would like to take other props along like a big hat or a towel or beach mat? Do you want shoes on at all?
If you are going to be against trees or grass - again, sky, predominantly green surroundings, perhaps uneven under foot. Is the weather hot? cooler? Trust me, you don't want sweat rings under your arms!
If you are going for a more urban setting what are the streets or buildings in the area like? Are there murals? Key landmarks? All of these things can influence the styling of your session.
If your session includes children PLEASE ensure that they can move around freely in their clothing without articles falling down or coming up to expose underwear or nappies. Little girls in dresses are adorable and ridiculously impractical! LOL.Wardrobe malfunctions can be easily overcome by putting a little pair of shorts on underneath.
Lastly, ladies, think about your bra colour. Sheer or thin fabrics can show undergarment colours when under flash - do yourself a favour and wear a colour as close to your clothing or skin colour as possible.
If in doubt send me a photo of what you're thinking. I'm happy to advise you, or just bring a few changes to your session if you're unsure.
When planning black and white images, colour becomes less important than tone, texture and pattern. Have a look at the below examples. Against a light backdrop, black looks great, and against black, lighter colours are better. Contrast is key. You can add interest and a dose of personality by introducing fun prints if that's your jam, or more textured fabrics such as a chunky knit, layered fabrics, of even with looser hairstyles to add movement and texture to your images.
Got more burning questions? Drop them in the comments below.
Talk soon,
Kelly x
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